We all know how important it is for businesses to track their website’s performance. Naturally, the most commonly used tool for this purpose is Google Analytics. However, as a European business owner, I think it’s time to say goodbye to Google Analytics and switch to a cookie-free tracking tool. In this article, we’ll discuss the reasons behind this recommendation.
First, let’s talk about cookies. Cookies are small text files that are placed on a website visitor’s computer when they visit a website. They store information about the user’s visit, such as the pages they visited, the time they spent on the website, and the links they clicked on. Cookies are an essential component of many tracking tools, including Google Analytics. However, under the EU’s General Data Protection Regulation (GDPR), websites must obtain explicit consent from visitors before storing cookies on their computers.
In conclusion, as a European business owner, it’s better to avoid using Google Analytics and switch to a cookie-free tracking tool instead. This will help you comply with GDPR regulations and avoid the hassle of obtaining explicit consent from visitors. If you’re interested in switching to a cookie-free tracking tool, contact me to discuss your options 🙂